ASEAN Tourism Forum: Fourteen Years and 360 Square Kilometres of Dara Sakor Development

Official historical update excerpt · Published：2022-01-22

This page fully translates the public excerpt preserved in the Chinese archive; it does not add any source text omitted from that archive. Current prices, tenure, availability, corporate entities and project boundaries are governed by the latest issued documents and fact sheet.

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The ASEAN Tourism Forum 2022 was held in Sihanoukville, Cambodia, from January 16 to 22 under the theme 'ASEAN: A Community of Peace and Shared Future.'

As tourism adjusted to continuing pandemic conditions and widespread vaccination, the forum discussed sustainable tourism practices for a new environment, ways to create greater tourism value, and how member states could share development outcomes in a peaceful and stable international setting.

Coastal City Development Group, described in the historical article as an international urban operator with years of experience in Cambodia, was invited to attend. Its Dara Sakor tourism area appeared as one of Cambodia's featured projects and presented several tourism investment concepts intended to demonstrate the destination's urban appeal and resource base.

On the evening of January 18, Cambodian Prime Minister Hun Sen attended the opening ceremony. He said that by January 10, 2022, more than 89 percent of Cambodia's population had been vaccinated and about 25 percent of the country's approximately 16 million residents had received booster doses. This, he said, enabled Cambodia to welcome fully vaccinated international visitors without quarantine. He also welcomed the gradual reopening of countries in the region and beyond and emphasized solidarity and cooperation among ASEAN members, partner countries, and international institutions in responding to common regional and global challenges.

The 2022 forum in Sihanoukville included meetings of ASEAN tourism ministers, national tourism organizations, and industry associations, as well as related exchanges and the Travel Exchange exhibition, known as TRAVEX. The annual forum brings together governments, businesses, and tourism professionals to discuss regional trends, present ASEAN as an integrated destination, and support the recovery and development of tourism.

Representatives of governments, the tourism industry, and the media attended from all ten ASEAN member states: Cambodia, Malaysia, Indonesia, Thailand, the Philippines, Singapore, Brunei, Vietnam, Laos, and Myanmar. Discussions focused on tourism recovery and reopening borders within a resilient, sustainable, and responsible future.

TRAVEX, held on January 19 and 20, was presented as Southeast Asia's largest tourism-business exchange platform. Prime Minister Hun Sen attended its opening ribbon-cutting ceremony. The exhibition brought together 187 booths from six countries and attracted international media.

At TRAVEX, Coastal City Development Group presented products from two business divisions and several tourism investment concepts. The historical article described this presentation as demonstrating Dara Sakor's appeal and competitiveness and as supporting higher-quality growth in Cambodia's tourism economy.

The article described Cambodia as a country that regards tourism as 'green gold' and linked its tourism strategy with market opportunities for companies participating in the Belt and Road Initiative. It said the Group had used tourism as the core of its development approach, drawing on its land resources and brand capabilities to expand tourism-related real estate and commercial activities.

The Group stated that its business strategy was aligned with Cambodia's tourism-development strategy and with the forum's idea of a peaceful shared future. It sought to create value for Cambodian and international tourism consumers through a diversified product portfolio and to contribute to the local market.

The article also described the Group's response to changes in mainstream tourism demand. It said that the company studied the values, lifestyles, and preferences of investors and consumers from different regions and age groups and upgraded its tourism, resort, entertainment, and wellness offerings around the concepts of ecology, life, and living. Projects named in the historical article included Dara Sakor Shangwan North, Xingyue Lake Cultural Tourism Town, Diamond Lanting, Xingyue Coast, TEMI Galaxy Street, Xingyue Lake Street Commercial Area, and the Dara Sakor International Airport Shopping Centre.

The article concluded that Coastal City Development Group would continue to align itself with national strategies and urban-development plans, adapt to market changes, and seek to create value for Dara Sakor, Koh Kong Province, Cambodia, and wider society.

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