Coastal City Development Group and Lema Chauffeur Service Enter a Strategic Partnership

Official historical update excerpt · Published：2022-12-08

This page fully translates the public excerpt preserved in the Chinese archive; it does not add any source text omitted from that archive. Current prices, tenure, availability, corporate entities and project boundaries are governed by the latest issued documents and fact sheet.

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On December 7, Coastal City Development Group and Lema Chauffeur Service entered a strategic partnership aimed at establishing a new local transport link within the Dara Sakor tourism area.

The partnership was presented as part of Dara Sakor's wider tourism strategy. It proposed new transport services intended to improve the visitor and residential environment, expand urban functions, enhance the consumer experience, and make everyday travel more convenient.

At the signing ceremony, Coastal City Development Group Chairman Li Mengchen and Lema Chauffeur Service General Manager Zheng Pei signed the strategic cooperation agreement on behalf of the two parties.

The article described the Dara Sakor tourism area as an important part of the Group's participation in China-Cambodia cooperation under the Belt and Road Initiative. Development was formally contracted in 2008. According to the historical account, the Group followed a green and sustainable development approach and sought to provide a high-quality living environment and services.

Over the following decade, the Group developed tourism attractions and supporting projects across the 360-square-kilometre coastal area. The article stated that the destination had joined the World's Most Beautiful Bays Club and set an objective of becoming an international coastal tourism destination.

The Group's stated plan was to work with international partners to build public services and supporting facilities covering education, health care, culture and sports, wellness, commerce, entertainment, media and communications, transport, energy, public safety, and social welfare.

To respond to contemporary mobility needs, Coastal City Development Group partnered with Lema Chauffeur Service to address local transport needs in the tourism area and introduce a convenient smart-mobility service for residents and visitors.

Lema Chauffeur Service was described as a one-stop mobile travel platform operating its own vehicles and employing its own drivers. It focused on the mid- and high-end transport market and used full-time professional drivers and an independent dispatch system to serve Chinese residents in Cambodia, business travellers, and international visitors.

The two parties said they would cooperate on mobility services in Dara Sakor under the principles of integrity, joint development, mutual benefit, and shared value, combining their experience, technology, and resources to improve local transport services.

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